The Logo

The tree in the logo design is actually a leaf from a ginkgo biloba tree. We selected the ginkgo because it is one of the oldest species of trees on Earth and is associated with longevity. The ginkgo is sacred in Eastern cultures. It symbolizes the unity of opposites, changelessness, miraculous power, hope of the immeasurable past and love. The leaves of the ginkgo tree have powerful medicinal properties. One of its most common uses is the treatment of memory loss. The logo was created by Paul Cowley of Cowley Associates (www.cowleyweb.com).